Should you be marketing digital information on the net, one of the better ways to get folks to purchase your ‘product’ is to offer a motivation. Marketing digital
First of all don’t start by discounting your price. Everyone away there can cut prices. The sole ones, who can do this constantly, are those with very deep pockets who can afford to get rid of while you go bankrupt. Avoid discounting. Moreover, it has a tendency to “discount” your value to the customer/reader too. For those who have worked well hard to build a picture or brand that is short for quality, you avoid want to discount (read: alienate, reduce, sully or besmirch) that hard-won reputation.
Start with incentives that not only add value to your readers, but demonstrate once again how well you can research, write, organize information and communicate with your goal group. There are a variety of items you might like to consider when offering a motivation to the site visitor, reader, and possible buyer to adopt you up on your offer. You can produce ‘special information, ‘ ‘white papers, ‘ ‘buyers’ guides, ‘ ‘short “how to” manuals; ‘ and e-books.
My favorite is the e-book. You can make a short e-book of lower than 50 internet pages, on any topic that is related or supporting of the key topic of what you are attempting to sell the target audience. Spend a bit of time and arrange a collection of the very most significant hints, help, tips or secrets that they might need to further their own efforts. List these hints, and then write somewhat about each one. Don’t forget to include live links to some other sources of information. If any of these other resources are also affiliate links of your own, don’t put too many in the e-book. This will look like a blatant promotion and reduce the value of the e-book in the eye of the prospect.
You can also produce special reports or call them ‘white papers. ‘ Consider a specific topic that the readers will be very interested in, carry out your own online and offline research (offline is still often called the library) then write a concise white paper of 50 pages or less that is actually “proprietary” only to you… if they want this special survey, they can get it free when they purchase (or do what at any time you want from them) or do what you are asking.
Let’s say you wanted to market a “how to guide” on digital cameras. Have the time to the actual research and put together a buyer’s guide for digital camera models. If you spend the time online and visit a few bricks and mortar camera shops by yourself, you will have more than enough to provide your potential clients with good information they can use. What better when compared to a buyers guide to go with an at the book how to use digital cameras?
Realize too that when you are communicating digitally with these new people, you should get them to acknowledge (opt-in) to receive your newsletter or periodic e-mails with information they may need. A great way to do this is to make what they are buying from you the “continual e-book”, a book that is constantly updated with new information by the author. Weight loss send them the very latest if you don’t have their permission and the email address, right? Today you are building your list. Later on, you can make offers to them that might involve some equipment to get their camera or other ‘how to’ guides they could find useful, especially after buying and using your first e-book.
Your ever-expanding emailing list is gold!
Be sure to always ‘brand’ your e-book or other digital item by ensuring that your name and contact information is on the cover and the back page with a live link to your webpage, along with your business email address. To become alarmed to put your logo or brand name on each page. That may be visually just a lttle bit too much; it might slap of over promotion and put some readers off. But make sure your e-book, manual, guide or white paper has an attractive cover. Make it look like a real, physical book, using conveniently open source-available software deals that use templates to make covers for your entire digital information products.