For a lot of insurance companies and insurance agencies, insurance search engine marketing is a fearless new world, filled with a litany of puzzling conditions and acronyms. Just like any emerging field, what might seem to be confusing at first, is readily understandable after a quick review of jargon and essentials. Let’s check out insurance search engine marketing and specify words and acronyms on the way. ppc services singapore
For the time being, let’s think of insurance search engine marketing (insurance SEM) as it pertains to the business, as if we were speaking about the printed Yellow Web pages phone book of the not distant past. 20 yrs ago, if someone was buying a business, product or service, they can take a Yellow Pages off the shelf and start the phone book to search for the given product, service or company, flipping pages until they arrived at the kind of phone book internet pages. For the purposes of this example, let’s say that someone wanted property and casualty insurance, and were looking for insurance agents that they could contact. The person who was searching for the insurance, on finding the two yellow pages which listed insurance offerers, might check the insurance agency brands beginning with the notification “A”. This is approximately analogous to a Search Engine Results Page (SERP) from Google, Bing or Yahoo. A key big difference here is that these search engines display their results by relevancy as opposed to alphabetically. The placement of the brands on the SERP pertain to organic and natural SEO, or in this case, insurance search engine optimization.
Naturally there would also be many advertisements interspersed within both the phone book webpages of agencies, both small and large. These adverts are roughly analogous to PAY-PER-CLICK advertisements (Pay When they are clicked ads) found today on the search results pages. One noteworthy difference is that when it comes to the old Yellow Web pages phone book, your insurance agency would pay a flat charge for the ad, whereas with a PPC, your agency only pays when an consumer clicks on your advertisements. Exclusively for purposes of clearness, there is something called PAYMENT PROTECTION INSURANCE (Pay Per Impression), where your business would pay for impressions, though for our insurance company web website optimization discussion, we will stick with our PAY-PER-CLICK ad analogy. The big difference between natural insurance search engine marketing and insurance PPC advertisements is as simple as having your company name classified by the Yellow Pages at no charge, versus a screen ad in the Green Pages at a cost of perhaps $1, 500 monthly. Thus the charm of organic and natural web marketing, if your insurance company can rise to the top of the natural SERP, you are extremely likely to direct web users (read that as insurance company leads) to your website and reap some benefits without the PPC costs. Consider this in the same way as the old phone book results with company’s starting their name with “AAAA Car Parts” or “AAAAA Insurance Agency” to ensure their names would seem first. A SERP offers a much better alternative than the branded Yellow Pages name game, in that the company name is secondary to other, more relevant conditions. This criterion is identified by search engine methods which can have over 100 attributes they use to ascertain relevancy, and subsequently see whether your insurance agency website should be on page one or page ten (SERP Ranking).
A straightforward explanation of some key conditions often associated with insurance search engine marketing (insurance SEM) include:
Back links – Links back to you to your agency site from other internet sites and directories.
HTML – Code used to create many websites.
Keyword Occurrence – The number of times, in conditions of percent, a keyword expression can be used on a web page of an insurance organization website. Divide the quantity of uses of the key word, by the total quantity of words on the site. Experts disagree on the right percentage for optimization using engines, but targeting several around 5% as of this writing should be effective. An important notice, some article directories only allow keyword density of up to 4%.
Keywords – Words typed into a search engine to return a list (SERP) of relevant sites and documents.