The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Vogue and design partnerships are one of the most powerful opportunities being leveraged by brands to market products to prospects cutting edge trendsetters and influencers that tightly follow – and lead – today’s fashion tendencies. LuLaRoe Linkedin

Fashion partnerships bring about an improved image and an overall sense of advancement and hipness to the rand name. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer hype. In fact, fashion, like music, is globally one of the most popular categories in conditions of online consumer interest as it too transcends culture and breaks down obstacles. 

No longer are fashion events and content limited to fashion brands – today you see brands of all kinds leveraging fashion, ranging from title-owning Hyundai Fashion Week, Subway’s catwalk dress made out of wrappers, Mo? t & Chandon on the Fantastic Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed tv set series Project Catwalk.

A way initiative has the ability to raise the rand name and provide the perception of appearing out-of-the box and cutting border to consumers. It is vital to remember that there must be a rhyme or reason for the partnership. Simply by looking essentially fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will cause success for both the brand and the partner when identifying the common surface in messaging.

For experienced brands and marketers of all types, opportunities are available at an array of cost levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive sociable media conversations. Brands not anymore need to go to Paris to find success with fashion, and almost any brand can make a successful and sales-impacting organic and natural partnership through one of these four programs.

– Partnering With Vogue Events

Fashion event opportunities exist with mass occasions, including the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that in many cases are just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion several weeks saved in cities all over the world, the most crucial in the Circumstance. S. being New You are able to Fashion Week and Mis Angeles Fashion Week kept twice a year, in February and September. Included as well in the fashion event category are fashion designer showcases placed at locations year rounded or celebrity driven honor shows where the red carpet is often the highlight of evening.

Trend events provide immense traffic and engagement in cultural media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Trend Week 2013, there were 100, 000 related Forums and Instagram shared by more than 33, 1000 unique users. On average, the top NYFW brand images produced 37, 448 interactions per photo, the majority of which were product-driven. Advertising campaigns are exceedingly effective when they take put in place real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.

As an example with this social success, Harman-Kardon a new NY Trend Week partnership 3 day event to launch their fashion-friendly white headphones, established on their ‘beautiful sound’ platform. During and pursuing the event, the brand’s social media traffic increased by 970%, and they received over 19 , 000, 000 social media impressions and 370 million national press impressions.