Customarily, the term “market” pertains to where buyers & sellers meet for exchange of goods & services. Market is the very common term, known to all, but depending after the quantity of goods handled, there are low cost market & retail market segments.
In the modern strategy sense the word “market” has a broader meaning. That refers to the models / collection of real or potential buyers of a products & services. Nicole Keir
There are various kinds of the marketing, but there are two main part, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.
01) CLASSIC MARKETING
Traditional marketing pinpoints any type of marketing promotions, advertising or publicity, which are generally employed by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, marketing was identified as the flow of goods & services from producers to consumers. This kind of is a product focused meaning of marketing. The producer concentrate only on the products that what they can produce as well as manufacture, & need of consumers are generally not taken into the consideration.
Ways of traditional techniques include print advertising campaign, such as newsletters, advertisements, newspapers ads. Other designs are tv, commercials, radio -broadcasting advertising about the item or service of any business.
WANT OF DIGITAL ADVERTISING
Seeing that the technology is improving in now-a-days, that needs the change in everything. The digital marketing is an element of the computerisation. Discussing for approximately 20 years back, there was no computers, no mobile telephones & of course, no internet connection. But since the technology grows, as time passes mobiles phones & pcs are introduced into the life of human being. After extra time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes web sites, social media networks, e-mails are the common. The digital marketing is comparable to traditional one but utilizing the digital devices & i . t. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
02) DIGITAL ADVERTISING
Digital marketing is a broad term that makes reference the marketing through the internet medium like search search engines, websites, social media sites & emails. Digital marketing is sometimes also called the internet or internet marketing.
Digital (latest) marketing approach range from the SEO (search engine optimization), SEM (Search engine marketing), content marketing, advertising campaign marketing, e-commerce marketing & social internet marketing.
There are various reason for the development of digital marketing.
1) Digital marketing techniques are more affordable than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better profits.
5) Digital media aid the interaction with potential customers.
However, there are many factors that affect the process of firm’s ability to develop & maintain the successful transaction & associations with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are incredibly frequent. Second being the dynamic field that keep on change in line with the demand.