WordPress has some advantages over static sites which make WordPress SEO easier:
5. Many settings apply site-wide and it is super easy to create and revise pages/posts.
* You can use plugins to add almost any functionality you can think of without the technical knowledge. WordPress SEO
However, to increase your WordPress SEO you can still find mistakes to avoid:
Assuming WordPress is Search Engine Optimised “out of the box” – Presently there are a number of facets of a standard WordPress Installation that could be improved from a SEO point of view and these are best addressed at the outset.
Displaying unfriendly Web addresses – By default WordPress will give your web pages and posts a quantity and display this in the URL. For WordPress SEO purposes you want to have your key word in the URL, so that you need to change the Permalinks to “/%postname%”. This kind of will invest the words in the post/page subject in the URL but you may need to edit this if the title is long. You can also get a plugin to remove common words.
Not Setting Destinazione Description – For WordPress SEO purposes you should manually set a good explanation for every page/post with the keyword nearby the beginning. Generally there are a number of Plugins which provide the means to do that the best known being “All In One SEO Pack”. This also includes an option of auto-generating the description but this may not be to be recommended since it is no better than leaving search engines like google to opt for an extract from the content.
Internal and Alternative Linking – It is important for WordPress SEO that your entire pages/posts contain internal links. All well as counting as links they help spread the advantage of backlinks around the site. It is also important to have exterior links to relevant specialist sites but these can come in “no-follow”. There are plugins to help with both of these.
Allowing for Duplicate Content – The structure of WordPress builds duplicate content as, for example, posts exist in their own right, under their category, under their tag, under their writer and also by time. For WordPress SEO purposes it is a great idea to avoid the duplicate content being indexed. The Every In One SEO wordpress tool will look after this if properly configured.
Not creating a Site Map – It is important for WordPress SEO to create a site map for the search engines and there are plugins to accomplish this.
There are numerous other things you can do to enhance WordPress SEO in small ways but one worth mentioning is puffern. In order to avoid your site decreasing because it gets busy putting in a caching plugin is a good idea.
Having got the above right there is also faults to avoid for WordPress SEO:
Missing Legal Web pages – Not having the essential standard/legal pages with a web link from each page/post (e. g. in the footer)
Poor On Page SEO – Not organising your page/post around a key word such that it is clear to the search engines what about. In fact this is the most crucial aspect of WordPress SEO. Get this wrong and everything is a waste of time. However you can also get a WordPress SEO plugin to help with this.